"A hat is a three dimensional frame," explains Liz Cohoe, "and the more you try different shapes, the more you will discover about your features and how to highlight what you like." Hats can also act as a conduit to a woman's inner self, helping her to see who she really is.

Cohoe designs with a specific person in mind. The Lillie & Cohoe woman possesses self-confidence, enjoys her achievements and is interested in social issues. She trusts herself to try new things, and although she may appreciate compliments, she doesn't go out of her way to draw them. She knows that her appearance is a statement to the world about who she is and believes that a good hat is a worthwhile and enjoyable investment to that end. Although customer's ages range widely, a significant sector of the group is in the baby boomer range, a group that prefers to define itself by attitude rather than years.

Liz Cohoe, owner and designer, understands that the Lillie & Cohoe brand excels by empowering women to find and portray their authentic sense of self.